Get Lucas When You Need A Big Idea!

Category: Advertising


Building Strong Girls

Posted on April 21st, by Eric Lucas in Advertising, Innovation, New Products, Strategy. No Comments

When the Girl Scouts of America needed a BIG idea for a national campaign to celebrate the 100 year anniversary. The idea had to capture a century of the organization’s essence – equipping girls with life skills so they could thrive in the world and reach their greatest potential.

The platform had to be emotive, strong and broad shouldered enough to support a bold national promotional campaign, several national sponsors, and supporters – including the first lady.

In three words, Building Strong Girls(TM) quickly and powerfully communicates everything the Girl Scouts have done, stand for, and will do for the next 100 years.



The Oxygen Plan

Posted on April 21st, by Eric Lucas in Advertising, Innovation, New Products, Strategy. No Comments

The Oxygen Plan specializes in decoding stress and helping employers lower health care costs, improve productivity and strengthen employee engagement. The Oxygen Plan, co-developed by Dr. Donald E. Williams, board-certified clinical health psychologist (American Board of Professional Psychology/ABPP), and Chief Science Officer and Founder, Eric Lucas, is the only stress reduction program to use a patent-pending green, yellow, red color coding to easily facilitate stress recognition and behavior change for individuals and organizations. The Oxygen Plan is also the home of the Stress Number™, the new health metric, and first to quantify stress levels.

Employee stress drains $400 billion a year from U.S. employers–yet many organizations do not fully understand the damage stress causes to their profit margins, employee productivity levels and employee health.

Stress is a concern in the lives of people – at work, in the social lives and especially … Read More »