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Advertising Age’s Awards

Posted on April 21st, by Eric Lucas in Strategy. No Comments

Advertising Age’s Awards

The Ad Age 2003 Marketing 50 recognized me in their selection of that year’s Best Marketers. The award was in recognition of work that I did as a marketer on General Mills’ Milk and Cereal Bars – an attempt to leverage several familiar cereal brands and liberate them beyond the cereal-milk-bowl paradigm.

More eating occasions for kids and adults was the business imperative.

It was quite an honor to receive the award. Also awarded that year: Lebron James’ Marketing team, Russell Simmons and a personal favorite, Steve Jobs, for his work on new inventions – iPod and ITunes. The world has changed a lot since then. The more it changes, the more there will be winners and losers at the marketing game.

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