“The Next Power Brand”
Portfolio Management can be an embarrassment of riches. More often then not, it can be rather confusing. Aside from the important glamour brands that receive a wealth of investment spending, what’s an executive to do with the remaining collection of smaller brands? How do you objectively assess their potential to be the next breakout star and rate them?With the business and professional stakes being high, how do you make the most informed decision possible? When a methodology that has been a proven predictor of in-market success is essential, Get LUCAS.