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Princess Fruit Snacks


Posted on April 21st, by Eric Lucas in New Products, Strategy. No Comments

Princess Fruit Snacks

Sometimes the best ideas come from outside. In this case, the idea of a Princess Fruit Snack gave rise to a blockbuster business platform for Disney. “Let’s gang them together and come out with a line of Princess Fruit Snacks for mommy and daddy’s little princess.”


That was not exactly a politically correct suggestion to make to a Los Angeles based company more than a decade ago.

It’s definitely not a good idea that any ambitious Disney employee would/could suggest. Leave it to an outsider who doesn’t know their, or even his own, limitations. “But you don’t understand, they are not really princesses,” was the classic quote from the Disney VP that preceded the really big idea that gave rise to the multi-billion dollar business and phenomena. And they lived happily ever after…





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