Get Lucas When You Need A Big Idea!

Portfolio

Stress Number

Feeling stressed? What’s your Stress Number? With the Stress Numberâ„¢, it is now possible to measure, aggregate, report, and trend a stress...

Go-Gurt – Portable Yogurt

How does Yoplait go from being a perennial also-ran to dethroning Dannon for the yogurt title? BIG Innovation. I broke the (cup) paradigm with...

Building Strong Girls

When the Girl Scouts of America needed a BIG idea for a national campaign to celebrate the 100 year anniversary. The idea had to...

The Oxygen Plan

The Oxygen Plan specializes in decoding stress and helping employers lower health care costs, improve productivity and strengthen employee engagement. The Oxygen Plan, co-developed...

Advertising Age’s Awards

The Ad Age 2003 Marketing 50 recognized me in their selection of that year’s Best Marketers. The award was in recognition of work...

Fiber One

How does a sleepy, $50 million brand with no advertising budget for over a decade become a $500 million business in just four years?...

Lucky Charms

Lucky Charms. They’re Magically Delicious. What more needs to be said or done on this brand? 95%+ kids are familiar with this...

Millsberry.com

In 2003, there was not an abundance of sites for kids on the web. Certainly, there were a few sites by cartoon equity...

Princess Fruit Snacks

Sometimes the best ideas come from outside. In this case, the idea of a Princess Fruit Snack gave rise to a blockbuster business platform...

“The Next Power Brand”

Portfolio Management can be an embarrassment of riches. More often then not, it can be rather confusing. Aside from the important glamour brands...