The Ad Age 2003 Marketing 50 recognized me in their selection of that year’s Best Marketers. The award was in recognition of work that I did as a marketer on General Mills’ Milk and Cereal Bars – an attempt to leverage several familiar cereal brands and liberate them beyond the cereal-milk-bowl paradigm.
More eating occasions for kids and adults was the business imperative.
It was quite an honor to receive the award. Also awarded that year: Lebron James’ Marketing team, Russell Simmons and a personal favorite, Steve Jobs, for his work on new inventions – iPod and ITunes. The world has changed a lot since then. The more it changes, the more there will be winners and losers at the marketing game.
Find out more http://gaia.adage.com/images/random/marketing50_03.pdf.