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Get Lucas Inc. engages with institutional partners, health systems, consulting firms, and strategic investors who understand that measurement infrastructure is the foundation of behavioral health modernization.
The entity behind billion-dollar product lines and national behavioral health infrastructure. We don't build on others' land. We own the deed.
Category creation from first principles. We created Go-Gurt, rebuilt Fiber One into a $500M brand, and originated the Stress Number™ — the first clinically validated behavioral health biomarker. We don't improve categories. We invent them.
Founder-controlled governance preserving permanent strategic direction. Multi-family patent architecture spanning six system layers, building on foundational published prior art from an international patent publication in 2009. Zero external dilution. By design. Structured for institutional deployment across health systems, government, and national partners.
Strategic positioning and market architecture. Translating clinical validation and intellectual property into revenue infrastructure — licensing models, partnership structures, and deployment frameworks built for permanence.
22 years at General Mills. Corporate officer and VP of Marketing. Head of New Ventures for the Fortune 200 company.
Broke the cup paradigm with a new demographic target and differentiated product offering. Transformed Yoplait from perennial also-ran to dethroning Dannon for the yogurt title.
Took a sleepy $50M brand with no advertising budget for over a decade and engineered it into a $500M business in four years. Leveraged strengths, then systematically overcame weaknesses.
Led promotional campaigns for the 1996, 2000, and 2002 Olympic Games, plus Disney, NFL, NBA, and MLB partnerships for the enterprise.
Created the first clinically validated behavioral health biomarker in collaboration with Mayo Clinic. 18 years of development. Category-originating prior art predating the digital wellness industry.
Oxygen Operating System
Entering deployment phase after extended development.
O2OS™ is not a wellness app. It is behavioral health infrastructure — comparable in function to FICO for credit risk or Bloomberg for financial data. A permanent measurement layer for the behavioral health system.
Stress Number™ is the first clinical utility that quantifies emotional stress across home, work, and social domains — validated to catch risk before diagnosis, stratify populations before crisis, and activate referral pathways before breakdown.
Get Lucas Inc. governs the IP, directs the strategy, and architects the licensing structures that will deploy this infrastructure at national scale.
22 years at General Mills, rising to corporate officer and VP of Marketing. Head of New Ventures for the Fortune 200 company. Creator of Go-Gurt and the Fiber One growth strategy — product lines representing approximately 20% of the company's global profits.
Left to build what became an 18-year development program in behavioral health infrastructure — self-funded, founder-controlled, and co-developed with Mayo Clinic into the first clinically validated stress measurement system.
Innovation is building on someone else's land. Strategy is owning the land — with the deed. That's the difference between a product company and an infrastructure company. We built the deed.
Strategy over innovation. Ownership over access.
Founder control preserved at every stage. IP ownership, licensing authority, and strategic direction remain with Get Lucas Inc. Zero external dilution by design — not by accident.
Revenue through licensing, not subscriptions. Comparable to how FICO, LOINC, and HL7 generate permanent value — infrastructure that institutions build upon, not software they subscribe to.
18 years of clinical development before commercial deployment. Mayo Clinic collaboration, peer-reviewed publication, Epic integration. The foundation was built before the building was announced.
Patent filings and copyright registrations established category-originating prior art in 2008 — years before the digital wellness industry existed. We didn't enter the category. We created it.
Structured for Big Four consulting, health systems, and government deployment — not venture capital dependency. Partners license the infrastructure. Get Lucas governs the architecture.
Every element designed for durability — the Stress Number™ as a permanent health metric, O2OS™ as measurement infrastructure, and Get Lucas Inc. as the governance entity ensuring it endures.
Get Lucas Inc. engages with institutional partners, health systems, consulting firms, and strategic investors who understand that measurement infrastructure is the foundation of behavioral health modernization.
