Our mission is to establish STRESS NUMBER®︎ as a new global health metric and our program for Resilience™ to eradicate stress as a health issue.
How does a sleepy, $50 million brand with no advertising budget for over a decade become a $500 million business in just four years? Leveraging its strength then overcoming the weaknesses was fundamental to the overall plan. Fiber One Got LUCAS. ---------- Fiber One is a trademark of General Mills.
How does Yoplait go from being a perennial also-ran to dethroning Dannon for the yogurt title? BIG Innovation. Break the (cup) paradigm with a new demographic target and differentiated product offering. GoGurt got LUCAS. ---------- GoGurt is a trademark of General Mills.
Get LUCAS is a comprehensive Marketing
agency specializing in delivering BIG ideas
to drive outstanding business results.
Headed by award-winning Eric Lucas, a retired corporate officer of General Mills with an amazing 20+ year track record, Get LUCAS delivers big agency work with small business hands-on client service. Services include Strategy, Innovation,
New Products and Advertising.