The entity behind billion-dollar product lines and national behavioral health infrastructure. We don't build on others' land. We own the deed.
Get Lucas Inc. is the governance entity and strategic architect behind The Oxygen Plan Corporation. We created the category. We built the intellectual property. We direct the strategy. Innovation is building on someone else's land. Strategy is owning the land — with the deed.
Category creation from first principles. We created Go-Gurt, rebuilt Fiber One into a $500M brand, and originated the Stress Number™ — the first clinically validated behavioral health measurement instrument. We don't improve categories. We invent them.
Category CreationFounder-controlled governance preserving permanent strategic direction. Track One utility patent filed April 2026, with priority date 2008 — formalizing the architecture across measurement, routing, reimbursement, and governance. Zero external dilution. By design. Structured for institutional deployment across health systems, government, and national partners.
IP · Governance · ControlStrategic positioning and market architecture. Translating clinical validation and intellectual property into revenue infrastructure — licensing models, partnership structures, and deployment frameworks built for permanence.
Architecture · LicensingBehavioral health has operated without a pre-diagnostic measurement standard. Everything downstream — claims, vendors, reporting — has been built on top of something that was never measured in the first place. That gap is now closed.
Patent Pending · Filed April 202622 years at General Mills. Corporate officer and VP of Marketing. Head of New Ventures for the Fortune 200 company.
Broke the cup paradigm with a new demographic target and differentiated product offering. Transformed Yoplait from perennial also-ran to dethroning Dannon for the yogurt title.
Took a sleepy $50M brand with no advertising budget for over a decade and engineered it into a $500M business in four years. Leveraged strengths, then systematically overcame weaknesses.
Led promotional campaigns for the 1996, 2000, and 2002 Olympic Games, plus Disney, NFL, NBA, and MLB partnerships for the enterprise.
Created the first clinically validated behavioral health measurement instrument working in collaboration with Mayo Clinic. 18 years of development. Track One utility patent filed April 2026. Category-originating prior art from 2008 — predating the Apple App Store and the digital wellness industry.
O2OS™ is a patent-pending, pre-diagnostic measurement and routing system that quantifies behavioral risk across a member population and directs individuals to the right interventions.
Clinically validated working in collaboration with Mayo Clinic, it sits upstream of wearables, recovery tools, and performance platforms — enabling governed measurement, routing, reimbursement, and population-level outcomes.
O2OS™ is not a wellness app. It is behavioral health infrastructure — comparable in function to FICO for credit risk or Bloomberg for financial data. A permanent measurement layer for the behavioral health system.
Founder control preserved at every stage. IP ownership, licensing authority, and strategic direction remain with Get Lucas Inc. Zero external dilution by design — not by accident.
Revenue through licensing, not subscriptions. Comparable to how FICO, LOINC, and HL7 generate permanent value — infrastructure that institutions build upon, not software they subscribe to.
18 years of clinical development before commercial deployment. Working in collaboration with Mayo Clinic, peer-reviewed publication, Epic integration. The foundation was built before the building was announced.
Copyright registration and international publication established category-originating prior art in 2008 — years before the digital wellness industry existed. Track One utility patent filed April 2026 — covering measurement, routing, reimbursement, and governance as an integrated architecture. We didn't enter the category. We created it.
Structured for national payers, health systems, Big Four consulting, and government deployment — not venture capital dependency. Partners license the infrastructure. Get Lucas governs the architecture.
Every element designed for durability — the Stress Number™ as a permanent health metric, O2OS™ as measurement infrastructure, and Get Lucas Inc. as the governance entity ensuring it endures.
Architecture is one thing. Standing it up in the public record — under USPTO Track One examination, on PRNewswire, against the federal Behavioral Health Strategy, with the math reproducing from CDC and NIMH data anyone can audit — is another. 2026 is the year the architecture left the vault.
The Oxygen Plan Corporation files Track One utility patent application covering O2OS™ across measurement, routing, reimbursement, and governance as an integrated architecture. Priority date: April 22, 2008.
Patent filing released on PRNewswire: "Pre-Diagnostic Behavioral Health Architecture — Measurement, Routing, Reimbursement, Governance; 2008 Prior Art." National distribution.
View on the wire →PDI v1.0 — the first public-facing measurement instrument for behavioral health structural exposure. Two independent models converge on $515M–$554M per million covered lives. The math reproduces from CDC, NIMH, and USPSTF data anyone can audit.
Open the calculator →Behavioral health is missing a pre-diagnostic measurement standard. The cost of that absence is $515M per one million covered lives — annually. Every number derives from published, peer-reviewed, and government data anyone can audit.
Read the release →"Architecture is what you draw. Filing is what you sign. Publishing is what you make impossible to walk back."
22 years at General Mills, rising to corporate officer and VP of Marketing. Head of New Ventures for the Fortune 200 company. Creator of Go-Gurt and the Fiber One growth strategy — product lines representing approximately 20% of the company's global profits.
Left to build what became an 18-year development program in behavioral health infrastructure — self-funded, founder-controlled, and developed working in collaboration with Mayo Clinic into the first clinically validated behavioral health measurement system.
Track One utility patent filed April 2026. Active licensing conversations with national payers, population health operators, and channel partners. The standard did not emerge inside the market because neutrality is a structural requirement of a standard — and every actor inside the market is structurally conflicted by design. The system was therefore structurally unable to produce one at scale.
"Innovation is building on someone else's land. Strategy is owning the land — with the deed. That's the difference between a product company and an infrastructure company. We built the deed."Eric Lucas — Operating Framework
"In April we filed. In May we published. The category now has a measurement standard on the public record. From here, every sector that operates inside behavioral health operates inside an architecture they did not build."Eric Lucas · Founder-Governor — May 2026
O2OS™ · Stress Number™ · Smart Referral Engine℠ · National Stress Registry™ are marks of The Oxygen Plan Corporation. All intellectual property governed by Get Lucas Inc.
Get Lucas Inc. engages with institutional partners, national payers, health systems, consulting firms, and strategic investors who understand that measurement infrastructure is the foundation of behavioral health modernization.
Connect on LinkedIngetlucas.co · theoxygenplan.com