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Stress Number
Feeling stressed? What’s your Stress Number? With the Stress Number™, it is now possible to measure, aggregate, report, and trend a stress...
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Go-Gurt Idea
How does Yoplait go from being a perennial also-ran to dethroning Dannon for the yogurt title? BIG Innovation. Break the (cup) paradigm with a new demographic target and differentiated product offering. GoGurt got LUCAS. ---------- GoGurt is a trademark of General Mills.
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Building Strong Girls
When the Girl Scouts of America needed a BIG idea for a national campaign to celebrate the 100 year anniversary. The idea had to...
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The Oxygen Plan Corporation
Our mission is to establish STRESS NUMBER®︎ as a new global health metric and our program for Resilience™ to eradicate stress as a health issue.
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Advertising Age’s Awards
The Ad Age 2003 Marketing 50 recognized me in their selection of that year’s Best Marketers. The award was in recognition of work...
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Fiber One
How does a sleepy, $50 million brand with no advertising budget for over a decade become a $500 million business in just four years?...
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Lucky Charms
Lucky Charms. They’re Magically Delicious. What more needs to be said or done on this brand? 95%+ kids are familiar with this...
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Millsberry.com
In 2003, there was not an abundance of sites for kids on the web. Certainly, there were a few sites by cartoon equity...
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Princess Fruit Snacks
Sometimes the best ideas come from outside. In this case, the idea of a Princess Fruit Snack gave rise to a blockbuster business platform...
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“The Next Power Brand”
Portfolio Management can be an embarrassment of riches. More often then not, it can be rather confusing. Aside from the important glamour brands...