Portfolio Management can be an embarrassment of riches. More often then not, it can be rather confusing. Aside from the important glamour brands that receive a wealth of investment spending, what’s an executive to do with the remaining collection of smaller brands? How do you objectively assess their potential to be the next breakout star […]
“The Next Power Brand” Read More »
In 2003, there was not an abundance of sites for kids on the web. Certainly, there were a few sites by cartoon equity companies that featured games for kids to play and interact with those characters. They were equity character-centric and less about the kids and their own senses of identity and community. Hence, Millsberry.com
How does Yoplait go from being a perennial also-ran to dethroning Dannon for the yogurt title? BIG Innovation. I broke the (cup) paradigm with packaging to target a new market segment – kids. A new market segment was born with a blockbuster $100+ million business. The rest is history. Resting on new product innovation laurels
Go-Gurt – Portable Yogurt Read More »
Feeling stressed? What’s your Stress Number? With the Stress Number™, it is now possible to measure, aggregate, report, and trend a stress metric as it relates to personal health or organizational cost. Now we are able to assess home, work and social stress, calculate the Stress Number™, provide The Oxygen Plan program and re-measure stress
Get LUCAS is a comprehensive Marketing
agency specializing in delivering BIG ideas
to drive outstanding business results.
Headed by award-winning Eric Lucas, a retired corporate officer of General Mills with an amazing 20+ year track record, Get LUCAS delivers big agency work with small business hands-on client service. Services include Strategy, Innovation,
New Products and Advertising.