How does Yoplait go from being a perennial also-ran to dethroning Dannon for the yogurt title? BIG Innovation. I broke the (cup) paradigm with packaging to target a new market segment – kids. A new market segment was born with a blockbuster $100+ million business. The rest is history. Resting on new product innovation laurels […]
Go-Gurt – Portable Yogurt Read More »
Feeling stressed? What’s your Stress Number? With the Stress Number™, it is now possible to measure, aggregate, report, and trend a stress metric as it relates to personal health or organizational cost. Now we are able to assess home, work and social stress, calculate the Stress Number™, provide The Oxygen Plan program and re-measure stress
Get LUCAS is a comprehensive Marketing
agency specializing in delivering BIG ideas
to drive outstanding business results.
Headed by award-winning Eric Lucas, a retired corporate officer of General Mills with an amazing 20+ year track record, Get LUCAS delivers big agency work with small business hands-on client service. Services include Strategy, Innovation,
New Products and Advertising.