Millsberry.com

In 2003, there was not an abundance of sites for kids on the web. Certainly, there were a few sites by cartoon equity companies that featured games for kids to play and interact with those characters. They were equity character-centric and less about the kids and their own senses of identity and community. Hence, Millsberry.com …

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Lucky Charms

Lucky Charms. They’re Magically Delicious. What more needs to be said or done on this brand? 95%+ kids are familiar with this brand. They know it and they love it. So do most adults. Adult consumption accounts for approximately 40% of the sales volume. With countless store brands and other less expensive brands bidding to …

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Fiber One

How does a sleepy, $50 million brand with no advertising budget for over a decade become a $500 million business in just four years? Easy. All brands have weaknesses. All brands have strengths too. Leveraging its strength then overcoming the weaknesses was fundamental to the overall plan. First, we had to retool the strategy and …

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The Oxygen Plan

The Oxygen Plan specializes in decoding stress and helping employers lower health care costs, improve productivity and strengthen employee engagement. The Oxygen Plan, co-developed by Dr. Donald E. Williams, board-certified clinical health psychologist (American Board of Professional Psychology/ABPP), and Chief Science Officer and Founder, Eric Lucas, is the only stress reduction program to use a …

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