Strategy

Princess Fruit Snacks

Sometimes the best ideas come from outside. In this case, the idea of a Princess Fruit Snack gave rise to a blockbuster business platform for Disney. “Let’s gang them together and come out with a line of Princess Fruit Snacks for mommy and daddy’s little princess.” That was not exactly a politically correct suggestion to

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Lucky Charms

Lucky Charms. They’re Magically Delicious. What more needs to be said or done on this brand? 95%+ kids are familiar with this brand. They know it and they love it. So do most adults. Adult consumption accounts for approximately 40% of the sales volume. With countless store brands and other less expensive brands bidding to

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Fiber One

How does a sleepy, $50 million brand with no advertising budget for over a decade become a $500 million business in just four years? Easy. All brands have weaknesses. All brands have strengths too. Leveraging its strength then overcoming the weaknesses was fundamental to the overall plan. First, we had to retool the strategy and

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Stress Number

Feeling stressed? What’s your Stress Number? With the Stress Number™, it is now possible to measure, aggregate, report, and trend a stress metric as it relates to personal health or organizational cost. Now we are able to assess home, work and social stress, calculate the Stress Number™, provide The Oxygen Plan program and re-measure stress

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